DTC Master Series
Turning Customer Data into Winery Growth
A Commerce7 event series for Australian wineries
The DTC Master Series is coming to Adelaide Hills and Hunter Valley, bringing together industry leaders and actionable insights tailored to the challenges and opportunities facing Australian wineries. With over 3,000 wineries growing their direct-to-consumer (DTC) sales on Commerce7, we’ve seen exactly what top-performers are doing to drive sales and stay ahead. These events are full of practical strategies to help your winery grow smarter, sell more, and build lasting customer loyalty beyond the cellar door.

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Our work values
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01
Commitment
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Accessibility
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Openness
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Innovation
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Mike Fishman
VP of Sales, Commerce7
Michael Fishman is a seasoned sales leader with over 15 years of experience across the restaurant, hospitality, and direct-to-consumer technology industries. As Vice President of Sales at Commerce7, he partners with wineries around the world to modernize their DTC operations through personalization, data-driven insights, and seamless customer experiences.

Jennifer Warrington
"The Glue", WISE
Jennifer has over 25 years of experience in the wine industry, including extensive time with WISE. In her role, she manages the WISE Mystery Shopping Program, content development, coaching, account management, marketing programs, and coordinates a robust schedule of 30+ courses and training programs for wineries across multiple states.

Robin Shaw
Founder, Wine Tourism Australia
Robin, founder of Wine Tourism Australia and Vintuition, helps wineries enhance visitor experiences and boost sales. With over 30 years in the industry, she's held leadership roles at Jacob's Creek, Adelaide Hills Wine, and the South Australian Tourism Commission. A Churchill Fellow and award-winning educator, she also lectures at the University of Adelaide and speaks globally.

What we'll cover
✔️ Converting first-time visitors into lifelong advocates through strategic interactions and sustained engagement
✔️ Strategies to establish your wine as a luxury product and leverage personalization to deliver a modern, luxurious experience
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Adelaide Hills
Join us on July 25th from 10am to 2:30pm at Shaw + Smith for education, wine, and meaningful networking.
Who should attend
These events are designed for winery owners, managers, and anyone involved in direct-to-consumer operations. If you’re looking to enhance customer engagement and drive sales growth, you’ll walk away with proven strategies and best practices to put into action.
Can't make it to these events?
Contact our team members in Australia to arrange a demo or get your questions about Commerce7 answered. We'll also be at WineTech 2025 from July 21-23, come visit us at booth #706!